Merisis Advisors is pleased to announce that its client, Voylla, a leading fashion jewellery brand has raised $15 million from Peepul Capital, a leading private equity fund managing a corpus of $700 million.
Fashion Jewellery as an category is among the fastest growing market segments in jewellery. Fashion consciousness, disposable income and change in preference is driving the growth of the $2 billion market segment. Voylla, a digital first brand, has in a short period of time establish itself as the leading fashion jewellery brand in India.
“We are excited about the partnership with Peepul Capital and confident that the capital infusion will help us establish Voylla as a market leader in the fashion jewellery market,” Voylla founder and CEO Vishwas Shringi said.
“With its manufacturing capability, ecosystem relationships and technology expertise, Voylla is uniquely positioned to create a valuable business and life-style brand over the coming quarters and years,” said Surya Mantha, investment director, Peepul Capital.
“The E-Commerce boom has created opportunities for creation of digital first brands like Voylla. Voylla backed by its proprietary technology and zero inventory model has disrupted the fashion jewellery segment. This funding will help the company to further establish its leadership position in the segment”, Merisis Advisors founder and director Sumir Verma said.
Merisis Advisors was the exclusive advisors to Voylla for this transaction.
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