Merisis advises DemandShore on its acquisition by Salesify (A Ziff Davis Group Company)

09 Aug

Merisis advises DemandShore on its acquisition by Salesify (A Ziff Davis Group Company)

Merisis Advisors is pleased to announce the acquisition of its client DemandShore Solutions Pvt. Ltd. by Salesify, a technology marketing company which is part of Ziff Davis, a J2 Global (NASDAQ: JCOM) Company. The acquisition also includes its family of media properties including MarTech Advisor, HRTechnologist and ReadITQuik.

DemandShore, one of the first few companies in India to pioneer the concept of outsourced lead generation, was founded by Abhijit Gangoli and Milind Katti. Since 2004, DemandShore has been working hard to deliver value to Sales and Marketing professionals across B2B Technology companies globally. Through an amalgamation of Media, Technology, and Demand Generation Services, DemandShore has worked with more than 250 technology companies, helping them achieve success with their go-to-market programs and accelerating revenue growth.

In a short span, it has established itself as an innovative media company, bringing news, views, and research-based, unbiased content to the MarTech, HRTech and IT space with its 3 flagship properties: MarTech Advisor, HR Technologist, and ReadITQuik respectively. Joining Ziff Davis B2B (the B2B unit at Ziff Davis) – which is a global leader in B2B media combines the strengths of the two entities and further drives the vision to help business leaders make the most well-informed business choices. Globally, Ziff Davis B2B is a leading provider of marketing and technology services for B2B media and lead generation in verticals across industries and geographies. As a combined entity, they will help create additional value for Ziff Davis B2B customers with its strong business technology content and category ownership opportunities.

About Salesify (A Ziff Davis Group Company):

Salesify is a six-time INC. 5000 ranked company that helps sales and marketing departments of enterprise software, hardware, and IT services firms identify and run highly targeted campaigns to their most relevant sales prospects worldwide. Salesify’s B2B customer intelligence platform, TechLeads Online, provides the most comprehensive access to Sales Intelligence information available, for all departments across enterprise companies greater than 100 employees worldwide, including government agencies, non-profits, and educational institutions. Salesify was founded in 2005 by three Silicon Valley veterans and is part of the Ziff Davis, a leading global digital-media company operating in three core verticals: Technology, Gaming, and Shopping. For more information, visit and

About Merisis Advisors:

Merisis Advisors is an investment banking advisory firm, offering independent advisory services to emerging growth and mid-market corporate clients and family offices, on mergers and acquisitions as well as fund raising activities. The firm also advises asset management companies on follow-on fund raise and exits for their portfolio companies. Merisis focuses on the technology, consumer, financial services and related sectors, having built significant domain knowledge and transaction experience. For more information, visit