Advised Melorra on its Fund Raise

28 Sep

Advised Melorra on its Fund Raise

Melorra was founded in 2016 by Saroja Yeramilli, a veteran of 20+ years in brand building for profitable consumer brands like Titan, Tanishq, Kaya and Dell in India and the USA. Melorra is a fashion-forward daily-wear jewellery brand targeted at millennial women. It is India’s largest online jewellery company, having served more than 85,000 customers in 1,650 towns pan-India. Melorra raised US$10.5 million equity from Symphony Capital, a Hong Kong based PE fund, with participation from family offices and existing investors as well as a US$ 2 million venture debt round from Alteria Capital. Merisis was the exclusive advisors to Melorra for this transaction