Jaipur-based fashion jewellery brand Voylla has raised $15 million (About Rs 98 crore) in funding from private equity firm, Peepul Capital.
The funds will be used for brand building, expansion of the distribution network, investments in technology and enhancement of manufacturing capacity, Voylla said in a statement.
Founded in 2011, Voylla manufactures and sells jewellery under the ‘Voylla’ brand. The company has an omni-channel strategy and uses its own online store, 30 online marketplaces and three shop-in-shop stores in the country.
Previously, the company had raised Rs 13 crore from Pune-based Snow Leopard Technology Ventures as well as an angel investor.
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Merisis Advisors was the exclusive Advisors to Voylla for this transaction.
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